When a customer approaches your business, their first stop is often your parking lot or garage and the outside structure of your building. Like it or not, appearances matter.
When public and private spaces aren’t clean, visitors can get the impression that a place is neglected. Seeing that the outside of a business is neglected may give visitors the impression that the owner neglects other aspects of their business as well. A neglected space can even be interpreted as an unsafe space, and this isn’t a completely baseless assumption by visitors. A recent study done in England found that poor levels of cleanliness are often associated with increases in other low-level crime and social disorder.
As a business owner, you don’t want these subconscious thoughts to run through the minds of your customers. At Wahlen Works, we specialize in helping businesses give the best first impression to their customers.
From the moment that a customer drives into your parking lot or structure, they should be able to easily determine where to park. Keeping up on your pavement marking and parking lot striping can help reduce the tiny amount of stress drivers may feel when looking for a parking spot.
When customers step out of their car, you want to ensure that they’re not stepping on dirty or stained pavement. Again uncleanliness can be associated with neglect in the consumer’s mind. So you want to show that you take care of your business, like you’ll take care of whatever need they may have. Regularly pressure washing your parking facility is one small way to show that you care.
Lastly, maintenance is everything. If you have a concrete structure or concrete pavement, concrete sealing is one way to help ensure the pavement lasts and your pressure washing jobs last longer, as a quality sealant can help prevent staining.
When you own a business, it’s important to think about think about the customer’s experience from the moment they pull up to the moment they leave. If you need help making sure that first impression is a great one, contact us today!